| Women & Business Contest | |
| Pacific Trade Show - Toronto 2019 |
Muriel Christel, a biomedical scientist and passionate creator who brings together a traditional and scientific savoir-faire (knowledge) by offering simple but effective solutions to keep our skin healthy.
SIMKHA Beauty is a Quebec brand dedicated to cruelty-free and environmental responsibility. A vegan, organic, and cruelty-free lifestyle skincare brand with a clear vision: to help and inspire each one to have control of what they put on their skin.
We make organic skin care products from mango butter, shea butter, and plant-based ingredients. This year we are focused on teaching clients about the way to avoid harmful cosmetics ingredients and make ethical-friendly clean choices.
"You should not seek instant beauty formulated with chemical ingredients. Rather, take the time to nourish your skin with natural ingredients that help you to reconnect to yourself "
CHRISTEL MURIEL SEDO - SIMKHA FOUNDER
We asked Muriel about the biggest challenge her company is facing these days.
The biggest challenge is to keep the cash flow. The sales drop and we have to find a way to bring people to buy through the website.
On a normal basis, she is exporting her line of products to the USA.
How was your experience participating in the "Women & Business Contest" at Pacific Trade Show Toronto 2019?
I joined the "Women & Business Contest" at the Pacific Trade Show, because I want to have more trade partners, and also expand my network and have more opportunities. I love my experience, and I was expected to have a partnership or collaboration from there. Also, it could be good to have a balanced exchange in English and Spanish, because there were a lot of Spanish speaking women entrepreneurs and it was a limitation for me.
What would be a piece of advice for other women entrepreneurs looking for opportunities in the international market?
Never give up, and this time is the moment that we all should keep in mind our 'WHY', to be able to adapt our way to do business. Also do not hesitate to go, to seek help and advice.
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The Pacific Trade Show is our annual event organized as an international program and a platform looking to bring together knowledge and connections to support entrepreneurs that are interested in learning more about international trade with the final outcome that is EXPORT.
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